Are you a better ad exec than a fifth grader?

Um, in this case, apparently not...

A health board in Washington state has reversed itself and voted against endorsing a colon cancer awareness campaign that uses billboards saying, "What's up your butt?"

The Tri-City Herald reports that Wednesday's vote by the Benton Franklin Health District in Kennewick, Wash., was in response to complaints the ads are in poor taste.

They've since decided to go with the somewhat more tasteful slogan "A Sphincter Says 'What'?"