Wednesday, March 19, 2008

Only in Japan

If you were to tell me that any other country was doing something like this, I wouldn't believe you. But the Land of the Rising Sun? Oh yeah.
Japan has created an unusual government post to promote animation, and named a perfect figure to the position: Doraemon.

Foreign Minister Masahiko Komura appointed the popular cartoon robot cat as "anime ambassador" on Wednesday, handing a human-sized Doraemon doll an official certificate at an inauguration ceremony, along with dozens of "dorayaki" red bean pancakes — his favorite dessert — piled on a huge plate.

Komura told the doll, with an unidentified person inside, that he hoped he would widely promote Japanese animated cartoons, or "anime."

"Doraemon, I hope you will travel around the world as an anime ambassador to deepen people's understanding of Japan so they will become friends with Japan," Komura told the blue-and-white cat.

[...]

Doraemon — through voice actress Wasabi Mizuta, who spoke from behind a sliding paper screen — promised Komura that "Through my cartoons, I hope to convey to people abroad what ordinary Japanese people think, our lifestyles and what kind of future we want to build."
That's probably not going to confuse anybody. I mean, who better to explain what ordinary Japanese people are like than a giant blue cat?

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