The group, which calls itself the "Japan Doting Husbands Association", urged men to get home by 8 p.m. and say thanks to their wives for all they do.
The group urges men to improve the marital mood through five "golden rules" including going home early, calling wives by their given name and looking them in the eyes when talking.
Many Japanese husbands call their wives "you" rather than addressing them by name, or in some cases merely grunt.
That way lies madness, people. Sheer madness.