When Apple Inc rolled out its iPhone in the United States, some fans paid big money to be among the first to get their hands on the device. In Poland, people are getting paid to line up.
"We have these fake queues at front of 20 stores around the country to drum up interest in the iPhone," a spokesman said.
As part of a marketing campaign ahead of the iPhone's Friday launch in Poland, the country's largest mobile operator Orange is paying dozens of actors to stand in queues.
Oh, and if you thought I was going to make a Polish joke here, you're sorely mistaken. I like to think that I'm above that kind of crass, cheap humor. That sort of thing is about as unwelcome here as, say, a screen door would be on a submarine.
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