What a brilliant idea!

I've heard of places where they publish photos of people caught patronizing prostitutes, but doing the same thing to shame jaywalkers?

Shanghai police will post photos and videos of jaywalkers in newspapers and on TV in a bid to shame them out of breaking traffic rules, local media reported on Thursday.

Offending pedestrians, moped riders and cyclists would be snapped at selected intersections and their images put in regular columns and on special television programs set up by police, the Shanghai Daily said.

Now, based on some information further down in the article, I don't think it's going to be a very effective program...

Jaywalking is a way of life in major Chinese cities, where crossing roads legally can be a hair-raising battle of nerves with oncoming cars disinclined to give way to pedestrians.

Traffic police recorded 7.78 million jaywalking violations at Shanghai intersections in the first eight months of 2008, the paper said.

So everybody in the city jaywalks on a regular basis, but they think they're going to shame people out of doing so by showing pictures of them doing this apparently not-very-shameful act (it's "a way of life," after all)in the newspaper? I don't really think they've thought this through very carefully.