"Pizzaioli" or pizza chefs in Naples, birthplace of the Margherita, handed out free pizzas on Wednesday in protest at high prices charged by rivals who, they say, use the spike in commodity prices to rip off consumers.
In the city where the classic "Margherita" with mozzarella, tomato and basil topping was invented in the 19th century -- and named in honor of a queen with a taste for fast food -- 30 cooks lit up six wood-burning ovens to cook 5,000 thin-crusted Neapolitan pizzas for queues of local people and tourists.
The group staged the protest in Piazza Dante to demand stricter price controls to defend the reputation of a traditional Neapolitan product which they said should be "the synthesis of quality and low cost."
Commodity prices, like fuel prices, have fallen back from record highs in the past month on worries about global consumer and business demand as the world economy heads into a slowdown. But retail prices have so far failed to reflect that trend.
"Everything has become more expensive now, including pizza, for people who need to watch what they spend," said 19-year-old Arianna Masiello, taking advantage of the free pizza offer.
Pizzaioli in Naples favor fixing the price of a slice at 3-3.50 euros ($4.40-$5.15) -- when most pizza outlets charge a minimum of 4 euros and often nearly twice that much.
Speaking of which...
The price of rat meat has quadrupled in Cambodia this year as inflation has put other meat beyond the reach of poor people, officials said on Wednesday.
With consumer price inflation at 37 percent according to the latest central bank estimate, demand has pushed a kilogram of rat meat up to around 5,000 riel ($1.28) from 1,200 riel last year.
Spicy field rat dishes with garlic thrown in have become particularly popular at a time when beef costs 20,000 riel a kg.
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