While the sentiment behind this is noble, I can't help but think that business owners would get better visibility for their products and/or services through billboards, print ads, or commercials.
I mean, I'm not an expert on advertising or anything, but I'm pretty sure that "some dead guy's ashes" probably haven't traditionally been regarded within the industry as a big draw for customers.
Oh, wait! Maybe if he agreed to become a mummy and sold ad space on his sarcophagus. That would be kinda cool.
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