Thursday, May 06, 2010

How to lose friends and influence tourists to go elsewhere

Oh, this is just brilliant:
Japanese visitors to children's author Beatrix Potter's English cabin are being asked for $7 donations to preserve the National Park.

Tourism officials with northwest England's Lake District National Park said Japanese tourists are being singled out by the scheme, set to begin next week, because they travel to the "Peter Rabbit" author's cabin in the thousands, The Times of London reported Thursday.
So, let me get this straight...Japanese people make up the bulk of your visitors, so instead of asking everyone to pay a few bucks to conserve the site, you single them out, asking them to pay for (let me stress this again) everyone who visits. Way to make your most frequent visitors feel welcome.

Smart.

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