Wednesday, March 14, 2007

Tom Brokaw suddenly becomes extermely interesting

Man, you just know that a clip of this news program will be on the internet in no time, if it's not already:
A cable news program was temporarily replaced with hard-core pornography, shocking viewers who had been watching a health show featuring former NBC News anchor Tom Brokaw. The incident Monday night on KPPX-TV was "an act of human sabotage" at the Phoenix-area station, said ION Television, which operates the station.

"We have launched a rigorous investigation, and any implicated employees will face strict disciplinary action and termination," ION Media Networks spokeswoman Leslie Monreal said in a statement.

Brenda Schodt, of Chandler, said she was shocked to look up and see graphic sex acts on her television screen.

"Maybe five or 10 minutes into the show there was no volume," Schodt said. "I thought it was the TV, but when I looked up, there were these images."
Note that she didn't say whether or not she changed the channel. You're a dirty, dirty girl, Brenda.

Anyway, I doubt the technology they use to measure television ratings is that sophisticated or sensitive, but wouldn't it be interesting if we could figure out where viewership of the program dropped off and where it, um, spiked?

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