Life imitates "The Lumberjack Song"

As a fan of capitalism, I'm all for companies tapping into new markets for their products. Unfortunately, though, when the company in question is a Japanese lingerie manufacturer, the new market is predictably creepy:

Since launching two weeks ago on Rakuten, a major Japanese web shopping mall, the Wishroom shop has sold over 300 men's bras for 2,800 yen ($30) each. The shop also stocks men's panties, as well as lingerie for women.

"I like this tight feeling. It feels good," Wishroom representative Masayuki Tsuchiya told Reuters as he modeled the bra, which can be worn discreetly under men's clothing.

Wishroom Executive Director Akiko Okunomiya said she was surprised at the number of men who were looking for their inner woman.

"I think more and more men are becoming interested in bras. Since we launched the men's bra, we've been getting feedback from customers saying 'wow, we'd been waiting for this for such a long time'," she said.

And who can blame them? I mean, I would imagine that having to buy and wear a bra that was designed to be worn by a woman is probably a really weird and demeaning experience. Finally getting a man-bra, on the other hand? Probably a breath of fresh air. Yeah.