It's the thought that counts

As far as publicity goes, this will surely get some attention, but I think the message might get kind of lost:

A Japanese lingerie maker Wednesday unveiled a bra that carries messages of encouragement from overseas as the country struggles to recover from a devastating quake and tsunami that struck exactly two months ago.

The white, bustier-style garment and matching skirt by Triumph are covered with messages from 36 different countries received in the aftermath of the disaster, each accompanied by a tiny flag of the nation that sent it.

Yeah, the thing is, though, the actual words of support from around the world would probably get a little more attention if you put them on teevee commercials or billboards instead of all over lingerie on an attractive model.